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Case Studies

Customized CRM Application

Customer Profile

The client is a major player in gaming & entertainment industry in North America, California region and runs chain of casinos.

Business Challenge

Tracking high betting customers and giving them the best experience is a major business challenge for the client. There are 5000+ high betting players who need to be given offers and special attention to retain.

The Solution

OSoft Labs team helped the client with a thorough assessment of the requirements and came up with customized web based CRM solution hosted and accessed only within client local network to avoid security concerns. The application helps manage the player-host interaction, task tracking, call log etc. Client has more than 500,000 players across chain of casinos. Out of 500K players, 5000+ high betting players will be identified and assigned hosts. Hosts are employees who are assigned players and are responsible for marketing to players and ensuing they have a great experience.


OSoft Labs as a technology consulting partner helped client’s team to achieve following business goals in a short span of time.

  • Better customer relationship management
  • Tracking calls made by hostAccessing CRM application from tablets on the floor
  • Right from welcome drink to game preferences, offers and reservations can be managed on the floor by the host

Technology Stack


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